Which Types of Social Media Accounts to Create and in Which Order?

Instagram

Personal Account

• Pros:

  • Easy to set up and use

  • Can be used to connect with friends and family

  • Can be used to share personal photos and videos

  • Can be used to build a personal brand

• Cons:

  • Not as effective for businesses as a business account

  • Cannot access business features and tools

  • Cannot run ads

Recommendation:

A Personal Instagram account can help you build brand awareness and connect with potential customers on a personal level.

Business Account

• Pros:

  • More effective for businesses than a personal account

  • Can access business features and tools

  • Can run ads

  • Can track analytics

  • Can create a professional profile

• Cons:

  • More difficult to set up and use than a personal account

  • Requires more time and effort to manage

  • Can be more expensive than a personal account

Recommendation:

If you are a business owner, you should set up a Business account on Instagram. The way to do this is, after you created your Personal Account and you now have a username and profile picture, you can tap Next. Then tap  Switch to Professional Account. Then select Business and follow the instructions to complete your profile.

An Instagram Business account will give you access to business features and tools that can help you grow your business, such as the ability to run ads, track analytics, and create a professional profile.

Facebook

Personal Account

• Pros:

  • Easy to set up and use

  • Can be used to connect with friends and family

  • Can be used to share personal photos and videos

  • Can be used to build a personal brand

• Cons:

  • Not as effective for businesses as a business page

  • Cannot access business features and tools

  • Cannot run ads

Recommendation:

You can set up a Personal Facebook account if you want to use Facebook to connect with friends and family. However, keep in mind that a personal account will not be as effective for businesses as a business page.

Business Page

• Pros:

  • More effective for businesses than a personal account

  • Can access business features and tools

  • Can run ads

  • Can track analytics

  • Can create a professional profile

• Cons:

  • More difficult to set up and use than a personal account

  • Requires more time and effort to manage

  • Can be more expensive than a personal account

Recommendation:

If you are a business owner, you should set up a business page on Facebook first. This will give you access to business features and tools that can help you grow your business, such as the ability to run ads, track analytics, and create a professional profile.

Business Group

• Pros:

  • Can be used to connect with customers and prospects

  • Can be used to share information and updates

  • Can be used to run contests and promotions

  • Can be used to gather feedback

• Cons:

  • Can be difficult to manage

  • Can be time-consuming to moderate

  • Can be difficult to get people to join

Recommendation:

If you are a business owner, you should consider setting up a business group on Facebook if you want to create a community around your brand. Business groups can be a great way to connect with customers and prospects, share information and updates, run contests and promotions, and gather feedback.

Twitter

Personal Account

• Pros:

  • Easy to set up and use

  • Can be used to connect with friends and family

  • Can be used to share news and updates

  • Can be used to build a personal brand

• Cons:

  • Not as effective for businesses as a business account

  • Cannot access business features and tools

  • Cannot run ads

Recommendation:

If you are a business owner, you should set up a business account on Twitter first. This will give you access to business features and tools that can help you grow your business, such as the ability to run ads, track analytics, and create a professional profile.

Business Account

• Pros:

  • More effective for businesses than a personal account

  • Can access business features and tools

  • Can run ads

  • Can track analytics

  • Can create a professional profile

• Cons:

  • More difficult

LinkedIn

Personal Account

• Pros:

  • Easy to set up and use

  • Can be used to connect with friends and colleagues

  • Can be used to share news and updates

  • Can be used to build a personal brand

• Cons:

  • Not as effective for businesses as a business account

  • Cannot access business features and tools

  • Cannot run ads

Recommendation:

If you are a business owner, you should set up a business account on LinkedIn first. This will give you access to business features and tools that can help you grow your business, such as the ability to run ads, track analytics, and create a professional profile.

Business Account

• Pros:

  • More effective for businesses than a personal account

  • Can access business features and tools

  • Can run ads

  • Can track analytics

  • Can create a professional profile

• Cons:

  • More difficult to set up and use than a personal account

  • Requires more time and effort to manage

  • Can be more expensive than a personal account

Recommendation:

Once you have set up a business account on LinkedIn, you can then consider setting up a personal account if you want to use LinkedIn to connect with friends and colleagues. However, keep in mind that a personal account will not be as effective for businesses as a business account.

Pinterest

Personal Account

• Pros:

  • Easy to set up and use

  • Can be used to connect with friends and family

  • Can be used to share photos and videos

  • Can be used to build a personal brand

• Cons:

  • Not as effective for businesses as a business account

  • Cannot access business features and tools

  • Cannot run ads

Recommendation:

If you are a business owner, you should set up a business account on Pinterest first. This will give you access to business features and tools that can help you grow your business, such as the ability to run ads, track analytics, and create a professional profile.

Business Account

• Pros:

  • More effective for businesses than a personal account

  • Can access business features and tools

  • Can run ads

  • Can track analytics

  • Can create a professional profile

• Cons:

  • More difficult to set up and use than a personal account

  • Requires more time and effort to manage

  • Can be more expensive than a personal account

Recommendation:

Once you have set up a business account on Pinterest, you can then consider setting up a personal account if you want to use Pinterest to connect with friends and family. However, keep in mind that a personal account will not be as effective for businesses as a business account.

Google Business Profile

Pros:

• Free to set up and use
• Can help customers find your business online
• Can provide valuable insights into your customers
• Can help you manage your online reputation
• Can help you attract new customers

Cons:

• Can be time-consuming to manage
• Can be difficult to get people to leave reviews
• Can be difficult to stand out from the competition

Recommendation:

If you are a business owner, you should set up a Google Business Profile. It is a free and easy way to improve your online presence and reach new customers.

Conclusion

Ultimately, the best type of account for your business will depend on your specific needs and goals. Consider your target audience, budget, and resources when making your decision.

Here are some additional tips for using social media to grow your business:

• Create high-quality content that is relevant to your target audience.

• Post regularly and consistently.

• Use hashtags to reach a wider audience.

• Engage with your followers by liking, commenting, and sharing their content.

• Run ads to reach a larger audience and promote your products or services.

• Track your results and make adjustments to your strategy as needed.

By following these tips, you can use social media to grow your business and reach new customers.