Use the Overview Report to find out what drives results

To gain insights into what's working in your marketing efforts, the Overview Report is a valuable tool. You can access it by navigating to the Reports section on the left-hand side and selecting the Overview tab. Here, you can choose a key metric that you want to delve into further, and the report will display all the sources contributing to that metric.

For instance, if you're interested in understanding the sources driving referred visits, you can select that metric, and the report will reveal the various campaigns and channels responsible for generating those visits. Similarly, if you want to track e-commerce revenue, you can create a conversion event for e-commerce or utilize the provided revenue tracking code, and the report will highlight the sources driving revenue for your business.

In the example provided, the report shows that company testimonials have been highly effective in driving referred visits, with social media publishing accounting for a significant portion of those visits. It breaks down the data further, revealing insights such as which social network is driving the most visits, the type of media (e.g., photo, video) that performs best, and even which individual team members are contributing the most through their social media posts.

The report offers flexibility in analyzing data, allowing you to filter by network, export the data to PDF, or print it for further review. By leveraging the Overview Report, you can gain a deeper understanding of what strategies are driving key metrics in your business and make informed decisions to optimize your marketing efforts.