Campaign Split-Test results reporting

To analyze the performance of split tests you've conducted on multiple campaigns, navigate to the Reports section in the left navigation menu and select "Campaigns." Ensure that your date range encompasses the entire duration of all the campaigns you want to evaluate. Then, navigate to the Split Test Reports section.

Make sure to switch to the data view mode to access the Split Test Reports option. Once in data view, toggle on the Split Test Reports switch. You'll then see a list of the split tests you've conducted.

In the split test report, you'll find a breakdown of the performance of each campaign involved in the test. You can quickly compare metrics such as visits, revenue, sales, and leads to determine which campaign performed better. For example, if one campaign had more visits but generated fewer sales, you can infer that the other campaign was more effective in driving conversions.

Additionally, you can export the user list for each split test campaign. This allows you to obtain detailed user data, which you can further analyze or use to create targeted email campaigns. Simply select the desired split test campaign, choose "Export User List" from the actions menu, and utilize the exported CSV file for your analysis or marketing efforts.

By leveraging the split test reports, you can gain valuable insights into the effectiveness of different campaign elements and make data-driven decisions to optimize your marketing strategies.