Accessing real-time reporting 24/7 is a powerful tool for marketers. Here's how to utilize it:
1. **Navigate to Reports:** Click on "Reports" in the left navigation menu. The default tab is usually "Social Media Posts Reports," where you can view data related to social posts. Note that you can run reports on other aspects of the software as well.
2. **View Data in Different Ways:**
- **By Post:** This displays a bar chart for each individual post, showing metrics like clicks, engagements, conversions, and more.
- **Charts Over Time:** Here, you can observe metrics such as clicks over a specific time period, represented in a chart format.
- **Key Performance Indicators (KPIs):** This section delves into specific metrics like clicks, engagements, conversions, likes, leads, and sales. It provides insights into which social networks are driving these metrics.
3. **Filtering Options:**
- Filter by social network, date range (e.g., last 30 days), specific posts, or categories (e.g., promotional posts).
- Customize the metrics displayed, such as clicks, engagements, conversions, and likes. You can also add custom conversion tracking events.
4. **Data View and Export:**
- Switch to "Data View" for a spreadsheet-like display of the data.
- Export the data to a CSV file for further analysis in spreadsheet software.
5. **Additional Options:**
- Print the report as a PDF or send it directly to a printer.
- Export the report as a CSV file for offline use.
By utilizing these reporting features, marketers can gain valuable insights into the performance of their social media posts and make data-driven decisions to optimize their strategies.