Marketing Calendar overview

To access the marketing calendar, simply click on the calendar link in the left navigation. It provides a comprehensive overview of sent and scheduled posts, as well as campaign milestones. For instance, if you're running a photo contest, the calendar automatically maps out important milestones such as posting times and winner announcements.

You can view the calendar in various formats, including week, month, day, and list views. When navigating the calendar, you can scroll through different time periods and view a list of categories, which also serves as a key. Each calendar item is color-coded to indicate its category. Additionally, certain icons provide additional information, such as whether a post is a repost or if it's in draft mode awaiting approval.

While in the calendar, you can filter the view based on different criteria and apply tactical overlays to visualize the performance of sent posts. Clicking on a sent post allows you to access various reporting elements like key performance indicators (KPIs) such as shares and clicks. You can also open a copy of a successful post, view the verification report to see its performance details, and even click through to view the live post.