How to use and add Categories to stay organized

Categories are useful for organizing your assets and posts, especially when you have a lot of content to manage. Here's how you can use categories effectively:

1. **Add a New Category:** If the default categories don't suit your needs, you can add a new one. For example, if you're planning a Black Friday campaign, create a new category called "Black Friday Event."

2. **Set Default Category:** You can set this new category as the default. This means that every time you create a new post, the "Black Friday Event" category will be automatically selected.

3. **Choose a Color:** Assign a color to the category to make it visually distinct. For Black Friday, red might be a suitable color choice to signify urgency and excitement.

4. **Optimize Send Times:** You can optimize send times specifically for sales during the Black Friday event. This ensures that your posts are scheduled for the most effective times to drive conversions.

5. **Create a Campaign Bar:** Since Black Friday is a significant event, you can create a campaign bar on the calendar to mark the duration of the event. This helps everyone on the team understand the timeframe and importance of the campaign.

6. **Associate with Campaign:** If you're running a specific campaign like a viral sweepstakes during Black Friday, associate it with the "Black Friday Event" category. This ensures that all related posts and activities are grouped together for easy tracking and reporting.

7. **Save Changes:** Once you've set up the category and associated settings, save your changes. Now, whenever you're posting content related to the Black Friday event, you can simply select the "Black Friday Event" category to ensure it's organized properly.

Using categories in this way helps you stay organized, track the performance of specific campaigns, and visually differentiate content on your calendar and reports.