Pausing a campaign, whether it's a sweepstakes, contest, or testimonial campaign, can be beneficial for various reasons. Here's how you can do it and why you might want to:
**How to Pause a Campaign:**
1. Navigate to the campaign you want to pause.
2. Click on "Actions."
3. Select "Pause."
**Reasons to Pause a Campaign:**
1. **Redirect Visitors:** You might want to redirect visitors to a new campaign or your website instead of showing them a campaign that has ended. This keeps them engaged and prevents them from encountering a campaign that's no longer active.
2. **Show a Full-size Message:** Instead of simply displaying a banner indicating that the campaign has ended, you can show a full-page message. This allows for more creativity in how you communicate with visitors. For example, you can offer them a discount code or provide updates about the campaign's status.
3. **Addressing Prize Issues:** If there are issues with the prize or any other aspect of the campaign, pausing it gives you time to address these issues without affecting participants negatively. You can inform them about the situation and assure them that their entries are being held until further notice.
4. **Temporary Pausing:** Sometimes, you may need to temporarily pause a campaign due to unforeseen circumstances or the need for adjustments. This allows you to regroup and make necessary changes before resuming the campaign.
By pausing a campaign, you have more control over how visitors interact with it, and you can ensure a smoother experience for participants, even when the campaign is not active.