How to create a testimonial campaign

Creating a testimonial campaign is an excellent way to gather valuable feedback from your clients. Let's walk through the steps to set it up:

1. **Navigate to Campaign Settings:** Click on "Campaigns" on the left side of the dashboard and filter down by testimonials. Choose a template that suits your needs, such as one tailored for a restaurant.

2. **Name Your Campaign:** Give your campaign a descriptive name, like "Restaurant Testimonial."

3. **Choose Company or Product Testimonial:** Decide whether you want testimonials to be displayed company-wide or specific to a product. For a restaurant, company testimonials might be more suitable.

4. **Select Media Type:** Decide whether you want to collect video testimonials, text testimonials, or a combination of both. Video testimonials tend to be more engaging.

5. **Enable Display Posts:** Allow testimonials to be displayed in a gallery format so visitors can see previous submissions. This encourages participation.

6. **Customize Display Settings:** Choose options like sorting order, displaying like buttons, and allowing visitors to see like counts. These features enhance user engagement.

7. **Set Submission Form:** Customize the submission form to collect necessary information from participants. You can add custom fields for additional details.

8. **Integrate with Email Lists:** If desired, integrate the campaign with your email marketing platform to automatically add participants to your mailing list.

9. **Configure Email Notifications:** Customize email notifications that participants receive upon submitting their testimonials and upon approval.

10. **Consider Referral Rewards:** If applicable, set up referral rewards to incentivize participants to share their testimonials with others. This can help generate additional business.

11. **Customize Design:** Personalize the design of your campaign page to match your brand. Add images, logos, and text to create an appealing layout.

12. **Configure Social Sharing:** Enable social sharing options so participants can easily share their testimonials on social media platforms. Customize the message and add links to drive traffic back to your website.

13. **Review and Publish:** Double-check all settings and configurations before publishing your campaign. Generate a microsite link or use widgets to embed the campaign on your website.

14. **Promote Your Campaign:** Once your campaign is live, promote it to your audience via email, social media, and other marketing channels to encourage participation.

15. **Monitor and Manage:** Keep track of submissions, approve testimonials, and manage participant interactions through the dashboard. Monitor social media engagement and respond to comments or messages as needed.

By following these steps, you can create an effective testimonial campaign to gather valuable feedback from your clients and showcase their positive experiences with your restaurant. Good luck, and may your campaign bring in valuable insights and customer engagement!