How to create a video contest or gallery

To create a video campaign, there are two types: those designed to get people to record a video in real-time on their phone or upload a pre-recorded file. Both types share the same goal: engaging users with video content.

The campaign setup can be either a contest or a gallery. In a contest setup, there's a gallery page where submitted videos are displayed, and viewers can vote on them. Alternatively, a gallery without voting functionality allows users to like, share, and appreciate the content. These campaigns are often used for video testimonials or community engagement, like showcasing outdoor adventures for brands like REI.

For a contest, the process involves setting up parameters like submission rules, voting timelines, and entry collection. However, the process remains the same for a gallery-type campaign, omitting the voting components.

Here's how to set up a contest campaign:

1. Campaign Creation: Navigate to the campaigns tab and select a video contest template.

2. Campaign Setup: Name the campaign and configure settings like entry collection, maximum video duration, and contest rules.

3. Submission Form: Customize the submission form to gather necessary information from participants.

4. Integration: Integrate with other tools like MailChimp for seamless data transfer.

5. Email Notifications: Customize email notifications for entrants and voters.

6. Contest Options: Set start and end dates for submissions and voting, voting frequency, and duplicate vote blocking.

7. Design: Customize the campaign design to match your brand identity.

8. Social Sharing: Enable social sharing options to encourage participants to share their entries.

9. Moderation: Decide whether entries require moderation before going live.

10. Automatic Sharing: Opt to automatically share approved entries on social media channels.

11. Final Setup: Review all settings and deploy the campaign.

Once deployed, share the campaign link via email, social media, or embed it on your website. Utilize tools like QR codes, sticky tabs, and popups to maximize visibility.