You can create two campaign types using our 'Campaigns' feature.
Referral Campaigns allow you to leverage your customer relationships to drive traffic to your website and to increase conversions. When your customers engage in your Referral Campaigns, your website links posts to their social news feeds. Some examples are:
Engagement Campaigns maximize the reach of your campaigns through its viral impact. When your customers engage in your Engagement Campaigns, their social news feeds are updated with posts that have links that go back to your campaign site. Some examples are: