Campaign Types

Here are the campaign types that you can launch using this software.

You can create two campaign types using our 'Campaigns' feature.

  1. Referral Campaigns
  2. Engagement Campaigns


Referral Campaigns allow you to leverage your customer relationships to drive traffic to your website and to increase conversions. When your customers engage in your Referral Campaigns, your website links posts to their social news feeds. Some examples are:

  • Company Testimonials
  • Refer-A-Friend Program
  • Referral Sweepstakes
  • Product Testimonials
  • Employee Advocacy
  • Weekly Giveaway


Engagement Campaigns maximize the reach of your campaigns through its viral impact. When your customers engage in your Engagement Campaigns, their social news feeds are updated with posts that have links that go back to your campaign site. Some examples are:

  • Video Contest
  • Video Gallery
  • Sweepstakes
  • Signup
  • Coupon
  • Photo Contest
  • Photo Gallery
  • Essay Contest
  • Download
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